What data does Google Analytics keep?

Google Analytics can collect a lot of data about how people use a website. Essentially, the following are recorded: visiting time, pages visited and time spent on each page of the website. Referring website details (e.g. the URI a user came through to access this website)

How far back do Google Analytics go?

As mentioned earlier, the standard retention period for data is 26 months. So if you don’t adjust your settings, you have a little over two years of historical data to analyze. However, you cannot perform historical analysis that goes back further than March 2016.

Does Google Analytics show historical data?

1 answer. Views only report data from the date they were created, not historical data. When checking the website in the Google Tag Assistant (GTA), you will see two tags.

Can Google Analytics tell you who is visiting your site?

Can Google Analytics tell you who is visiting your website? Google Analytics can provide some information about who is visiting your website through the network report. … Unfortunately, if they don’t use an alias or are from a “company branded network”, you won’t be able to see the company name or identify who visited your website.

Does Google Analytics store personal data?

Google Analytics’ basic tracking setup doesn’t collect very much personal data, and the usefulness of that data is controversial, but it does record personal data. This data is sufficient to be covered by the rules of the GDPR for users based in the EEA.

Can I use Google Analytics without consent?

No consent – no Google Analytics If website operators and owners therefore want to use third-party analysis services such as Google Analytics, which collect and process personal data of visitors for commercial purposes, valid consent is required.

Is Google Analytics bad for privacy?

Since Google Analytics collects data about visitors to your website by storing cookies on their computers, a privacy policy is essential. If you use Google Analytics but do not include a privacy policy on your website, you are using the tool illegally and have also breached your contract with Google.

Does Google Analytics save data?

The Google Analytics data retention controls allow you to specify how long the data stored by Google Analytics at the user and event level is automatically deleted from the Analytics servers.

Does Google keep your deleted data?

Information kept until your Google Account is deleted We keep some data for the life of your Google Account if it helps us understand how users interact with our features and how we can improve our services.

What is the cost of Google Analytics?

How Much Does Google Analytics Cost? Google Analytics 360 costs $ 150,000 per year. Fortunately, the standard free version of Google Analytics for small and medium-sized businesses usually offers more than enough insights to guide their marketing efforts successfully.

Does Google Analytics certification expire?

What is the Google Analytics Individual Qualification (GAIQ) exam? … This certificate is valid for 12 months from the day you passed this exam. You must repeat this test every 12 months for the certificate to remain valid. There are no fees for this exam.

How do I view Google Analytics data?

What do Google Analytics tell you?

In simple terms, Google Analytics is a free tracking tool from Google and it shows you how visitors use your website. … With the help of Google Analytics you can see exactly how many visitors are in your shop, where they are from, which device they are using and much more.

What are the benefits of Google Analytics?

Benefits of Google Analytics

  • Track online traffic.
  • Understand user behavior.
  • Offline to online tracking.
  • Data reporting and customization.
  • Improve your online advertising with marketing analytics.
  • Improve search engine optimization and content marketing.
  • Conversion tracking from Google Analytics.
  • Find your target audience.

What companies use Google Analytics?

According to reports, 68086 companies are using Google Analytics in their tech stacks, including Uber, Airbnb, and Google.

  • Over.
  • Airbnb.
  • Google.
  • Spotify.
  • Udemy.
  • Relaxed.
  • Robin Hood.
  • hdbest.net.